Category: Blog

What’s Your Strategy to Use Video Across the Company?

   Customers ask me “what should our video communications strategy be for the company?” It’s a great question and one at the center of (i) new technology capabilities and (ii) surging demand for video content by a mobile-based workforce. Video is going to be the broad, pervasive business communications tool for the company over the next few years. It will sit next too and at some point replace the email system in the corporate environment because it’s faster and more engaging. This new way of using video as a communication tools is no longer limited like: Real-time communications (Cisco, Polycom,…

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Video is Here…

   We have changed — and we continue to change the way we communicate. What’s next? This month of December we celebrate the 20th anniversary of texting (SMS). Back then, a 22-year-old engineer, Neil Papworth, sent the first test to a director of Vodafone in Europe and that was the start. It’s had a big impact, with over 5 billion texts per day and over 80% of mobile phone subscribers addicted. The text medium has peaked though and is slowing declining. The larger question on this anniversary is how are we changing communications at large. We are clearly moving beyond…

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